9.0: Creating the Body of a Speech
Tiffany Petricini
From Ideas to Impact
In the digital age, the “body” of a speech is no longer bound by the walls of a classroom or the space behind a podium. Whether you’re giving a TED-style talk, recording a podcast, or pitching ideas in a remote meeting, your message lives (or dies) by its structure. Today’s audiences aren’t just passive listeners—they’re active processors, constantly deciding whether to engage, scroll, or tune out. To go beyond the podium means designing the core of your message with intention, clarity, and adaptability. It means understanding how structure builds trust—and how that trust travels across live, digital, and algorithmic environments.
This chapter will show you how to turn purpose into points, points into impact, and structure into power. You’ll learn how to organize your message in ways that resonate, persuade, and endure.
