5.0: Audience Analysis
Angela Pettitt
Audience analysis is the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions. In this chapter, we will first examine some reasons why audience analysis is important. We will then describe three different types of audience analysis and some techniques to use in conducting audience analysis. Finally, we will explain how you can use your audience analysis not only during the creation of your speech but also while you are delivering it.
Image Long Description
This image is a circular flowchart titled “Why Audience Analysis Matters.”
It visually illustrates the communication loop between a speaker and an audience, emphasizing the role of feedback in achieving message success.
- On the left is a silhouette of a person behind a podium labeled “Speaker.”
- On the right is a group of three people labeled “Audience.”
- A curved arrow labeled “Feedback” points from the audience back to the speaker, showing that the audience responds to the speaker.
- Another curved arrow loops from the speaker to the audience, indicating the ongoing nature of communication.
- A straight arrow pointing downward from the feedback loop leads to a box at the bottom labeled “Message Success.”
The diagram highlights that understanding the audience and incorporating their feedback increases the likelihood of delivering a successful message..
Text Transcription
Why Audience Analysis Matters
- Speaker
- Audience
- Feedback
- Message Success
