8.0: Introductions Matter – How to begin a Speech Effectively
Tiffany Petricini
When most people think about public speaking, they imagine someone standing behind a podium, delivering polished lines to a silent crowd. But in today’s world, public speaking goes far beyond the podium. Whether you’re presenting in a classroom, recording a video for social media, or joining a virtual team meeting, how you begin matters. Your introduction is your first opportunity to shape how others listen—and whether they choose to listen at all.
A good introduction isn’t just a warm-up. It’s an invitation. It frames your purpose, connects you to your audience, and sets the tone for everything that follows. In some settings, you may only have a few seconds to make an impression. Audiences today are used to scrolling, skipping, and filtering content in seconds. That’s why it’s more important than ever to know how to start strong.
This chapter will help you move beyond generic openings like “Hi, my name is…” and into powerful introductions that capture attention, build credibility, and prepare your audience to engage. We’ll also explore how artificial intelligence (AI) can support your brainstorming process—and where it might lead you astray if you’re not careful.
Introductions typically make up only 10–15% of your total speech time. In a five-minute speech, your introduction might last just 30 to 45 seconds. But in that short span, a lot must happen. A strong introduction should do the following:
- Grab the audience’s attention
- Establish relevance and give them a reason to care
- Clearly state your thesis or purpose
- Build your credibility
- Preview the structure of your speech
- Set the appropriate tone for your topic and context
Throughout this chapter, we’ll explore each of these goals in depth. You’ll learn how to select the right attention-getter, craft a clear and compelling thesis, and structure an introduction that invites real listening.
Beyond the Podium Insight
In a world of deepfakes, AI-generated influencers, and information overload, public speaking is no longer just a performance—it’s a form of responsibility. Your introduction is a signal: What kind of speaker are you? Why should anyone trust what you say? Whether you’re addressing a classroom or recording a TikTok explainer, your intro shapes your credibility and your civic voice. That’s why going beyond the podium means going beyond performance—it means beginning with purpose.
AI Insight: Can AI Write My Intro?
Tools like ChatGPT or Copilot can help brainstorm ideas for your introduction, suggest attention-getters, or organize your thoughts. But they should never replace your voice. AI-generated introductions are often vague or generic. Use AI to spark ideas—but personalize everything you say, and always fact-check. Your audience wants you, not a machine.
