Chapter 6: Experience Design

Experience design is a way to think about any product or service, specifically about the overall experience someone will have when interacting with the product or service. Early applications of experience design emerged from companies like Disney, where careful attention to detail is given to all elements of the design of rides, theme parks, and the entire Disney experience. Experience design can now be seen everywhere from websites like Facebook, to retail experiences like Starbucks.

Learning Objectives

After reading this chapter, you will be able to:

  • Describe experience design
  • Identify elements that must be taken into account to design compelling experiences for users.
  • Identify companies and products that exemplify good experience design.



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Information, People, and Technology by by Wikipedia, with help from Bart Pursel is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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