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Cover -- Information Systems: A Manager's Guide to Harnessing Technology
Title Page -- Information Systems: A Manager's Guide to Harnessing Technology
Copyright -- Information Systems: A Manager's Guide to Harnessing Technology
Table Of Contents -- Information Systems: A Manager's Guide to Harnessing Technology
Publisher Information -- Information Systems: A Manager's Guide to Harnessing Technology
1. 1.1 Setting the Stage: Technology and the Modern Enterprise
2. 1.2 It’s Your Revolution
3. 1.3 Geek Up - Tech Is Everywhere and You’ll Need It to Thrive
4. 1.4 What is Open Source?
5. 1.5 The Pages Ahead
6. 2.1 Introduction
7. 2.2 Powerful Resources
8. 2.3 Barriers to Entry, Technology, and Timing
9. 2.4 Key Framework: The Five Forces of Industry Competitive Advantage
10. 9.1 Introduction
11. 9.2 Operating Systems
12. 9.3 Application Software
13. 9.4 Distributed Computing
14. 9.5 Writing Software
15. 9.6 Total Cost of Ownership (TCO): Tech Costs Go Way beyond the Price Tag
16. 5.1 Introduction
17. 5.2 The Death of Moore’s Law?
18. 5.3 Bringing Brains Together: Supercomputing and Grid Computing
19. 5.4 E-waste: The Dark Side of Moore’s Law
20. 12.1 Introduction
21. 12.2 Internet 101: Understanding How the Internet Works
22. 12.3 Getting Where You’re Going
23. 12.4 Last Mile: Faster Speed, Broader Access
24. 3.1 Introduction
25. 3.2 Don’t Guess, Gather Data
26. 3.3 Moving Forward
27. 3.4 Amazon
28. 7.1 Introduction
29. 7.2 Blogs
30. 7.3 Wikis
31. 7.4 Electronic Social Networks
32. 7.5 Twitter and the Rise of Microblogging
33. 7.6 Other Key Web 2.0 Terms and Concepts
34. 7.7 Prediction Markets and the Wisdom of Crowds
35. 7.8 Crowdsourcing
36. 7.9 Get SMART: The Social Media Awareness and Response Team
37. 8.1 Introduction
38. 8.2 What’s the Big Deal?
39. 8.3 The Social Graph
40. 8.4 Facebook Feeds—Ebola for Data Flows
41. 8.5 Facebook as a Platform
42. 8.6 Advertising and Social Networks: A Work in Progress
43. 8.7 Privacy Peril: Beacon and the TOS Debacle
44. 8.8 Predators and Privacy
45. 8.9 One Graph to Rule Them All: Facebook Takes Over the Web
46. 8.10 Is Facebook Worth It?
47. 15.1 The Sharing Economy
48. 10.1 Introduction
49. 10.2 Open Source
50. 10.3 Why Open Source?
51. 10.4 Examples of Open Source Software
52. 10.5 Why Give It Away? The Business of Open Source
53. 10.6 Cloud Computing: Hype or Hope?
54. 10.7 The Software Cloud: Why Buy When You Can Rent?
55. 10.8 SaaS: Not without Risks
56. 10.9 The Hardware Cloud: Utility Computing and Its Cousins
57. 10.10 Clouds and Tech Industry Impact
58. 10.11 Virtualization: Software That Makes One Computer Act Like Many
59. 10.12 Make, Buy, or Rent
60. 11.1 Introduction
61. 11.2 Data, Information, and Knowledge
62. 11.3 Where Does Data Come From?
63. 11.4 Data Rich, Information Poor
64. 11.5 Data Warehouses and Data Marts
65. 11.6 The Business Intelligence Toolkit
66. 11.7 Data Asset in Action: Technology and the Rise of Wal-Mart
67. 11.8 Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector
68. 6.1 Introduction
69. 6.2 Where’s All That Value Come From?
70. 6.3 One-Sided or Two-Sided Markets
71. 6.4 How Are These Markets Different?
72. 6.5 Competing When Network Effects Matter
73. 14.1 Introduction
74. 14.2 Understanding Search
75. 14.3 Understanding the Increase in Online Ad Spending
76. 14.4 Search Advertising
77. 14.5 Ad Networks—Distribution beyond Search
78. 14.6 More Ad Formats and Payment Schemes
79. 14.7 Customer Profiling and Behavioral Targeting
80. 14.8 Profiling and Privacy
81. 14.9 Search Engines, Ad Networks, and Fraud
82. 14.10 The Battle Unfolds
83. 4.1 Introduction
84. 4.2 Tech and Timing: Creating Killer Assets
85. 4.3 From Atoms to Bits: Opportunity or Threat?
86. 13.1 Introduction
87. 13.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
88. 13.3 Where Are Vulnerabilities? Understanding the Weaknesses
89. 13.4 Taking Action
90. 16.1 Disruptive Technologies
91. What are Disruptive Technologies?
92. 17.1 What is Artificial Intelligence
93. 17.2 More about AI
94. 17.3 Is using AI Infringement of copyright?
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Information Systems: the Manager's Guide to Harnessing Technology Copyright © by julie. All Rights Reserved.
