Contents

• Publisher Information
• Chapter 1: Setting the Stage: Technology and the Modern Enterprise
• 1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes
• 1.2 It’s Your Revolution
• 1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
• 1.4 The Pages Ahead
• Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
• 2.1 Introduction
• 2.2 Powerful Resources
• 2.3 Barriers to Entry, Technology, and Timing
• 2.4 Key Framework: The Five Forces of Industry Competitive Advantage
• Chapter 3: Zara: Fast Fashion from Savvy Systems
• 3.1 Introduction
• 3.2 Don’t Guess, Gather Data
• 3.3 Moving Forward
• Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
• 4.1 Introduction
• 4.2 Tech and Timing: Creating Killer Assets
• 4.3 From Atoms to Bits: Opportunity or Threat?
• Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
• 5.1 Introduction
• 5.2 The Death of Moore’s Law?
• 5.3 Bringing Brains Together: Supercomputing and Grid Computing
• 5.4 E-waste: The Dark Side of Moore’s Law
• Chapter 6: Understanding Network Effects
• 6.1 Introduction
• 6.2 Where’s All That Value Come From?
• 6.3 One-Sided or Two-Sided Markets?
• 6.4 How Are These Markets Different?
• 6.5 Competing When Network Effects Matter
• Chapter 7: Peer Production, Social Media, and Web 2.0
• 7.1 Introduction
• 7.2 Blogs
• 7.3 Wikis
• 7.4 Electronic Social Networks
• 7.5 Twitter and the Rise of Microblogging
• 7.6 Other Key Web 2.0 Terms and Concepts
• 7.7 Prediction Markets and the Wisdom of Crowds
• 7.8 Crowdsourcing
• 7.9 Get SMART: The Social Media Awareness and Response Team
• Chapter 8: Facebook: Building a Business from the Social Graph
• 8.1 Introduction
• 8.2 What’s the Big Deal?
• 8.3 The Social Graph
• 8.4 Facebook Feeds—Ebola for Data Flows
• 8.5 Facebook as a Platform
• 8.6 Advertising and Social Networks: A Work in Progress
• 8.7 Privacy Peril: Beacon and the TOS Debacle
• 8.8 Predators and Privacy
• 8.9 One Graph to Rule Them All: Facebook Takes Over the Web
• 8.10 Is Facebook Worth It?
• Chapter 9: Understanding Software: A Primer for Managers
• 9.1 Introduction
• 9.2 Operating Systems
• 9.3 Application Software
• 9.4 Distributed Computing
• 9.5 Writing Software
• 9.6 Total Cost of Ownership (TCO): Tech Costs Go Way beyond the Price Tag
• Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
• 10.1 Introduction
• 10.2 Open Source
• 10.3 Why Open Source?
• 10.4 Examples of Open Source Software
• 10.5 Why Give It Away? The Business of Open Source
• 10.6 Cloud Computing: Hype or Hope?
• 10.7 The Software Cloud: Why Buy When You Can Rent?
• 10.8 SaaS: Not without Risks
• 10.9 The Hardware Cloud: Utility Computing and Its Cousins
• 10.10 Clouds and Tech Industry Impact
• 10.11 Virtualization: Software That Makes One Computer Act Like Many
• 10.12 Make, Buy, or Rent
• Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
• 11.1 Introduction
• 11.2 Data, Information, and Knowledge
• 11.3 Where Does Data Come From?
• 11.4 Data Rich, Information Poor
• 11.5 Data Warehouses and Data Marts
• 11.6 The Business Intelligence Toolkit
• 11.7 Data Asset in Action: Technology and the Rise of Wal-Mart
• 11.8 Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector
• Chapter 12: A Manager’s Guide to the Internet and Telecommunications
• 12.1 Introduction
• 12.2 Internet 101: Understanding How the Internet Works
• 12.3 Getting Where You’re Going
• 12.4 Last Mile: Faster Speed, Broader Access
• Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
• 13.1 Introduction
• 13.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
• 13.3 Where Are Vulnerabilities? Understanding the Weaknesses
• 13.4 Taking Action
• Chapter 14: Google: Search, Online Advertising, and Beyond
• 14.1 Introduction
• 14.2 Understanding Search
• 14.3 Understanding the Increase in Online Ad Spending
• 14.4 Search Advertising
• 14.5 Ad Networks—Distribution beyond Search
• 14.6 More Ad Formats and Payment Schemes
• 14.7 Customer Profiling and Behavioral Targeting
• 14.8 Profiling and Privacy
• 14.9 Search Engines, Ad Networks, and Fraud
• 14.10 The Battle Unfolds
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