Chapter 14 Google: Search, Online Advertising, and Beyond

14.1 Introduction
14.2 Understanding Search
14.3 Understanding the Increase in Online Ad Spending
14.4 Search Advertising
14.5 Ad Networks—Distribution beyond Search
14.6 More Ad Formats and Payment Schemes
14.7 Customer Profiling and Behavioral Targeting
14.8 Profiling and Privacy
14.9 Search Engines, Ad Networks, and Fraud
14.10 The Battle Unfolds