Part 2 References
BusinessDictionary.(2016).Definitionofconflictofinterest. Retrievedfrom: http://www.businessdictionary.com/definition/conflict-of-interest.html
Chow, E.K. (2014). Why Courtney Love’s ‘Twibel’ lawsuit is good for the Internet. Huffington Post. Retrieved from: http://www.huffingtonpost.com/eugene-k-chow/why-courtney-love-twibel_b_4688426.html
DoubletheDonation.(2016).50+companiesthatdonatetononprofits. Retrieved from: https://doublethedonation.com/companies-that-donate-to-nonprofits/
DoubletheDonation.(2016).Matchinggiftandcorporategivingstatistics. Retrieved from: https://doublethedonation.com/matching-grant-resources/matching-gift-statistics/
Federal Trade Commission. (2016). Division of Advertising Practices. Retrieved from: https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices
Geben Communication. (2016). Two Caterers: Local PR. Retrieved from: http://gebencommunication.com/portfolio/two-caterers-local-pr/
Harrower, T. (2012). Inside Reporting. New York, NY: McGraw-Hill Education.
Horowitz, J. (2016). Behind Melania Trump’s cribbed lines, an ex-ballerina who loved writing. The New York Times. Retrieved from: http://www.nytimes.com/2016/07/21/us/politics/melania-trump-speech-meredith-mciver.html
Memmott, M. (2011). Pulitzer Prize-winning reporter apologizes for plagiarizing. NPR. Retrieved from: http://www.npr.org/sections/thetwo-way/2011/03/17/134620598/pulitzer-prize-winning-reporter-apologizes-for-plagiarizing
Finley, K. (2014). How to bootstrap your PR like a BOSS. Retrieved from: http://www.thinkbelle.com/resources/
AdvertisingEducationalFoundation.(2016).Advertisingcareerpossibilities. Retrieved from: http://www.aef.com/industry/careers/9000
Altstiel, T. & Grow, J. (2016). Advertising creative: Strategy, copy, and design. Washington, DC: Sage Publications.
Atkin, C.K. & Rice, R.E. (2012). Theory and principles of public communication campaigns. In R.E. Rice and C.K. Atkin (eds.), Public communication campaigns (pp. 3-19). Thousands Oaks, CA: Sage.
eMarketer. (2016). US spending on paid media expected to climb 5.1% in 2016. Retrieved from: http://www.emarketer.com/Article/US-Spending-on-Paid-Media-Expected-Climb-51-2016/1013739
Felton, G. (2013). Advertising: Concept and copy. New York, NY: W.W. Norton & Company.
Newspaper Association of America. (2014). Public policy: Advertising. Retrieved from: http://www.naa.org/Public-Policy/Government-Affairs/Advertising.aspx
Perloff, R.M. (2010). The dynamics of persuasion: Communication and attitudes in the 21st century. New York, NY: Routledge.
Thierer, A. (2012). We all hate advertising, but we can’t live without it. Forbes. Retrieved from: http://www.forbes.com/sites/adamthierer/2012/05/13/we-all-hate-advertising-but-we-cant-live-without-it/#3bc70705e1c7
