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Acknowledgements
Learning Objectives
Chapter 1 - History, Impact, and The Big Picture
Chapter 2 - Digital Culture and Social Media's Impact on Public Relations
Chapter 3 - Public Relations Basics
Chapter 4 - Integrated Marketing Communications (IMC) and Public Relations
Chapter 5 - Why Public Relations Writing Matters
Part 1 References
Chapter 6 - The Role of Writing in Public Relations
Chapter 7 - Public Relations Writing Basics
Chapter 8 - Ethical and Legal Considerations
Chapter 9 - Tools and Tactics for the PR Toolbox
Chapter 10 - Establishing a Professional Portfolio
Part 2 References
Appendix
Glossary
Review Questions Repository
Public Relations Outcomes Checklist
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The Evolving World of Public Relations : Beyond the Press Release Copyright © by Professor Rosemary Martinelli is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.