Acknowledgements

 

THE EVOLVING WORLD OF PUBLIC RELATIONS : BEYOND THE PRESS RELEASE is licensed under a CC BY-NC, except where otherwise noted.

This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations at no or very nominal cost.  It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and concepts, intra-text links to the appendices and glossary for tables and definitions of words, and extra-text links to videos and web material that clarifies and augments topics and concepts.

Chapters and sections were adapted from the the following  OER textbooks. Without these foundational texts, a lot more work would have been required to complete this project. Thank you to those authors who shared their work before us.

Information Strategies for Communicators by Kathleen A. Hansen and Nora Paul is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

  • Lesson 2. Information Strategy Process and the Needs of Communicators
  • Lesson 3. Question Analysis: From Assignment to Message
  • Lesson 4. Question Analysis: Who’s the Audience?
  • Lesson 5. Question Analysis: What’s the Topic?
  • Lesson 6. Question Analysis: Who Contributes Information?
  • Lesson 7. Question Analysis: What are the Ethical and Legal Considerations?
  • Lesson 16. Message Tasks: Applying What You’ve Learned

Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

  • Chapter 1. Media, Society, Culture and You
  • Chapter 2. Digital Culture and Social Media
  • Chapter 10. Advertising, Public Relations and Propaganda

Principles of Marketing by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

  • Chapter 11: Integrated Marketing Communications and the Changing Media Landscape
  • Chapter 12: Public Relations, Social Media, and Sponsorships

Understanding Media and Culture: An Introduction to Mass Communication by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

  • Chapter 12.2: Advertising and Public Relations

Writing for Strategic Communication Industries by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

  • Chapter 1: Defining Strategic Communication
  • Chapter 2: Media Writing–Conventions, Culture, and Style
  • Chapter 3: Strategic Communication Ethics
  • Chapter 4: News Value
  • Chapter 5: News Writing Basics
  • Chapter 6: Feature Writing
  • Chapter 7: Public Relations Industry
  • Chapter 8: Media Relations
  • Chapter 9: Public Relations Writing
  • Chapter 10: Social Media–Uses and Messaging
  • Chapter 11: Advertising Industry
  • Chapter 12: Creating a Writing Portfolio

 

This page is remixed from Acknowledgements by University of Hawai‘i at Mānoa Food Science and Human Nutrition Program is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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The Evolving World of Public Relations : Beyond the Press Release Copyright © by Professor Rosemary Martinelli is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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