5.1 Exponential Functions
Exponential Functions
You may heard a salesperson make a statement something like : “We expect the sales of XYZ product to grow exponentially”. This describes a product where the sales are expected to grow quickly (more quickly than linear growth).
- Company A has 100 stores, and expands by opening 50 new stores a year
- Company B has 100 stores, and expands by increasing the number of stores by 50% of their total
each year.
Company A is exhibiting linear growth. In linear growth, we have a constant rate of change – a constant number that the output increased for each increase in input. For company A, the number of new stores per year is the same each year.
Company B is different – we have a percent rate of change rather than a constant number of stores/year as our rate of change. To see the significance of this difference compare a 50% increase when there are 100 stores to a 50% increase when there are 1000 stores:
- 100 stores, a 50% increase is 50 stores in that year.
- 1000 stores, a 50% increase is 500 stores in that year.
Calculating the number of stores after several years, we can clearly see the difference in results.
Years |
Company A |
Company B |
---|---|---|
2 |
200 |
225 |
4 |
300 |
506 |
6 |
400 |
1139 |
8 |
500 |
2563 |
10 |
600 |
5767 |

This percent growth can be modeled with an exponential function.
Exponential Function
An exponential growth or decay function is a function that grows or shrinks at a constant percent growth rate. The equation can be written in the form
Where:
is the initial or starting value of the function is the percent growth or decay rate, written as a decimal is the growth factor or growth multiplier. Since powers of negative numbers behave strangely, we limit b to positive values.
Example 1
India’s population was 1.14 billion in the year 2008 and is growing by about 1.34% each year. Write an exponential function for India’s population, and use it to predict the population in 2020.
Using 2008 as our starting time
Using the basic formula for exponential growth
To estimate the population in 2020, we evaluate the function at
Example 2
A certificate of deposit (CD) is a type of savings account offered by banks, typically offering a higher interest rate in return for a fixed length of time you will leave your money invested. If a bank offers a 24 month CD with an annual interest rate of 1.2% compounded monthly, how much will a $1000 investment grow to over those 24 months?
First, we must notice that the interest rate is an annual rate, but is compounded monthly, meaning interest is calculated and added to the account monthly. To find the monthly interest rate, we divide the annual rate of 1.2% by 12 since there are 12 months in a year: 1.2%/12 = 0.1%. Each month we will earn 0.1% interest. From this, we can set up an exponential function, with our initial amount of $1000 and a growth rate of r = 0.001, and our input m measured in months.
After 24 months, the account will have grown to
Example 3
Bismuth-210 is an isotope that radioactively decays by about 13% each day, meaning 13% of the remaining Bismuth-210 transforms into another atom (polonium-210 in this case) each day. If you begin with 100 mg of Bismuth-210, how much remains after one week?
With radioactive decay, instead of the quantity increasing at a percent rate, the quantity is decreasing at a percent rate. Our initial quantity is
This can also be explained by recognizing that if 13% decays, then 87 % remains.
After one week, 7 days, the quantity remaining would be
Example 4
Interpreting this from the basic exponential form, we know that 86 is our initial value. This means that on Jan. 1, 2010 this region had 86,000 Android smart phone contracts. Since
When working with exponentials, there is a special constant we must talk about. It arises when we talk about things growing continuously, such as continuous compounding, or natural phenomena like radioactive decay that happen continuously.
Euler’s Number: e
Because
Continuous Growth Formula
Continuous Growth can be calculated using the formula
where:
- a is the starting amount
- r is the continuous growth rate
Example 5
Radon-222 decays at a continuous rate of 17.3% per day. How much will 100mg of Radon-222 decay to in 3 days?
Since we are given a continuous decay rate, we use the continuous growth formula. Since the substance is decaying, we know the growth rate will be negative:
Graphs of Exponential Functions
Graphical Features of Exponential Functions
Graphically, in the function
is the vertical intercept of the graph determines the rate at which the graph grows- the function will increase if
- the function will decrease if
- the function will increase if
- The graph will have a horizontal asymptote at
- The graph will be concave up if
concave down if
The domain of the function is all real numbers
The range of the function is
When sketching the graph of an exponential function, it can be helpful to remember that the graph will pass through the points
The value
If
Example 6

Sketch a graph of
This graph will have a vertical intercept at
We can also see from the graph the long run behavior: as
To get a better feeling for the effect of
The first set shows various graphs, where a remains the same and we only change the value for

In the next set of graphs,

Notice that changing the value for
Example 7

Match each equation with its graph.
The graph of
