Chapter 4: Social Media

Social Media. A phrase that often elicits various reactions, from praise to scrutiny. Social Media, now a common phrase in the news, is arguably over two decades old. Websites from the mid-90s boasted the same ability for users to generate their own content and interact online, though it was very difficult so few people engaged in these activities. It wasn’t until the early 2000s, with sites like Friendster, MySpace, and others, when Social Media usage started to exponentially grow.

Whether you use social media or not, you need to be aware of how information posted to sites like Facebook, Twitter, SnapChat, and other sites is used, stored, searched, and sometimes mined. Ultimately, this is your online identity, and you need the knowledge and skills in order to best manage your online identity, crafting an image of yourself that the world can see.

Learning Objectives

After reading this lesson, you will be able to:

  • Define and describe social media.
  • Describe social media mining, and what it means for the things you choose to share on social media.
  • Identify ways in which organizations, from corporations to terrorist groups, leverage social media for various purposes.



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