Chapter 12: Disruptive Innovation

Technologies are difficult to predict. What will be successful in the marketplace? Why do some technologies that are better designed fail, while poorly designed technologies succeed? Some technologies are classified as ‘disruptive’, but disruption is often more about business models that take advantage of technology in new ways.

Learning Objectives

After reading this chapter, you will be able to:

  • Describe disruptive innovation, and how it relates to technology.
  • Describe how convergence and divergence relate to technology.



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